TPL seeks to share and contextualize current fashion and style trends. TPL is geared mainly towards young women (18 – 35) who are open-minded, cultured, urban and internet-wise.
With its uniquely humorous and incisive tone, TPL demystifies fashion and its trends by helping its readers define and state their personal style.
Readers of TPL are mainly Canadian girls aged 18 to 35 who live in large urban centres. Better educated than most youth their age, they are passionate about fashion, DIY, beauty products, design trends and being «in the know». These targeted readers are part-time or full-time students as well as accomplished professionals. Active members of cultural life and always up for a night out, they rely on TPL to know what’s new in the fashion scene and what trends they should adopt.
Advertising with TPL
In redefining our advertising offering, we are focused on three main aspects: the optimization of advertising performance with CTR, the availability of a mobile option, and a respectful integration of advertising. We firmly believe that these three points perfectly correspond with today's advertising needs as well as the years to come.
Each and every advertising placement is positioned close to the reader’s center of attention, for the longest amount of time possible. Therefore, each impression is delivered under ideal conditions.
Currently, we are experiencing approximately 20% of traffic originating from mobile devices. The important rise of mobile device traffic is inevitable and TPL has been conceived with this reality in mind. Not only does the site reformat itself depending on the device used, but the advertising placements are also repositioned in a way that optimizes their viewing. As such, your advertising campaign will always be offered in an optimal environment.
3.Respectful Integration of Advertising
With TPL, we are proposing a unique placement per page - an ad will never have to compete with any other on the same page. The advertiser is therefore assured that exclusivity will be provided, and that the viewer’s maximum attention is attained at all times. We have made the decision to privilege the quality of advertising delivery over quantity. The respect that will emerge from this integration is, we believe, to the benefit of readers as well as advertisers.
Masthead – 970 x 250 px
With a surface area three times larger than the leaderboard, the masthead is the most advantageous format on TPL. This format has the advantage of being perfectly compatible with mobile devices, tablets as well as desktop computers. It is the ideal option for reaching a maximum amount of readers with your campaign, in every condition possible.
Big Box – 300 x 250 px
The big box is the most popular advertising format on the Web. Our big box is fixed, meaning that even if the viewer scrolls down the page, it will remain at the same place - always visible on the viewer’s screen.
Pre roll – 15 seconds, 640 x 360 px
As video content plays a particularly important part on the web, we produce high-quality, original content and offer you the first 15 seconds!
Thanks to promotional content, it is possible to have a voice directly to your readers. The content, by way of an article that conveys your message, is released directly into the site’s main feed. In addition to being perfectly integrated into the website’s navigation experience, the promotional article offers the same media functionalities and sharing opportunities as any regular articles. The article will remain posted in the central area of the site for a predetermined amount of time and will be accessible via mobile device, tablet, and desktop computer.
Contact us - Montreal
4200, Saint-Laurent Boulevard, suite 1440, Montreal (Quebec) H2W 2R2 T 514.278.3222 F 514.278.8306 Toll free 1.866.899.6685
Director, Sales, Newad OnLine
Alain Briard (ext. 329)
Marie-Ève Lessard (ext: 232)
Contact us - Toronto
99 Spadina Avenue, Suite 100, Toronto (Ontario) M5V 3P8 T 416.361.3393 F 416.361.0939 Toll free 1.800.787.1776
Director, Sales – Central Canada
David Vance (ext. 246)
Contac us - Edmonton
10309 - 107th Street, NW, Suite 137, Edmonton (Alberta) T5J 1K3 T 780.413.4167 F 780.434.1015 Toll free 1.888.700.4167
Nicole Vestergaard (ext. 23)
Account Executive, Retail and Direct Clients
Mike Peryk (ext. 26)
Contact us - Calgary
318 – 11th Avenue SE, Suite 340, Calgary (Alberta) T2G 0Y2 T 403.205.3108 F 403.205.3113
Account Executive, Retail and Direct Clients
Ashley Templeton (ext. 224)
Jen Cheng (ext. 226)
Contact us - Vancouver
1120 Hamilton Street, Suite 209, Vancouver (British Columbia) V6B 2S2 T 604.646.1370 F 604.646.1371
Vice President, Client Service & Regional Manager - Western Canada
Jerrid Grimm (ext. 237)
Senior Account Executive
Mark Russell (ext. 242)
Adrienne Brault (ext. 229)